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Serums are powerfully concentrated formulas that deliver clinical results. They are the most important step you can take in your skincare routine. Serums enhance the effects of your masks and moisturisers. Unlike a moisturiser, serums have a lipid-soluble base which allows the active ingredients to penetrate into the epidermis instead of lying on the surface. Which makes them great for targeting specific concerns like wrinkles, brightness, acne or hydration.

Dr. Adam Geyer dermatologist and a fellow of the American Academy of Dermatology indicate just a few drops are enough to cover the entire face. The texture is usually lighter than a moisturizer, which allows for it to be used as a stand-alone product for someone with oilier skin or used under a moisturiser for someone with normal to dry skin. Dr. Abigail Waldman from Harvard Medical School recommend serums for anyone who is concerned about ageing. It’s a really good way to get extra anti-ageing effects, more than your typical moisturiser and sunscreen.

How to Use

Apply your serum post-cleanser or toner and pre-moisturiser to allow ingredients to penetrate the skin’s surface at a deep level before sealing it in with a layer of hydration.

Instead of wiping serum across the skin, use your fingertips to pat it in instead – this presses the ingredients deeper into the skin.

You are welcome to browse through our serums collection